Sometimes, when life moves quickly in every which direction (like it did in 2020), we have no choice but to live in the moment and keep our heads above the rushing water. And I have to say, although we had a late start thanks to a global pandemic, “rushing water” is an excellent metaphor for last year’s real estate market locally. Once the faucet turned on, the buyers rushed in and inventory was quickly flushed out thanks to historically low-interest rates and high buyer demand.
As I’ve mentioned before, brokers like myself were fortunate enough to be deemed “essential” in the workforce and therefore we were able to work during stay-at-home orders. The irony of moving real estate and closing transactions during a state-wide stay-at-home order is not lost on me! But our group was beyond grateful to be able to help people make meaningful moves when they needed to most.
How did we do?
Making Historic Moves
Our ultimate goal was to connect this home with new owners who would be honorable stewards and curators of the space, while also creating the home of their dreams. Since you never truly know where you’ll find your buyer – especially while selling a historic home – our marketing team leveraged a multi-channel approach to attracting the right buyer.
We partnered with the Frank Lloyd Wright Building Conservancy to host a unique and informational virtual open house, complete with a Q&A opportunity with a local expert in Wright’s work.
We also took the marketing for this property to the next level. Since the home was vacant at the time of sale, we took an innovative approach to help attract the right buyer through the thoughtful and imaginative digital staging of the property listing photos. This ignited the creativity of many potential buyers and brought in a wave of interest.
Through my 30-year career and thousands of transactions, this is one transaction I am personally and professionally incredibly proud of.
If you’re considering a meaningful move in 2021, we would be honored to be considered as your trusted real estate partner.