How Important Is Professional Photography When Listing a Home?

  • Mike McCurry
  • 06/4/12
How important is professional photography when listing a home?

There is significant proof in today’s market that professional photography is essential and that it makes a positive statement in real estate marketing.
 
Some interesting statistics regarding professional photography:
 
Home listings utilizing professional photography receive an average of 61% more views than competitive listings. This increased viewership is applicable across all price ranges.

Home listings using professional photography have a 47% higher asking price per square foot than those that don’t.

Home listings that use professional photography stay on the market an average of 10 days less across all price ranges.
 
With the advent of the Internet, all photos connected to a listing are posted on various websites and each should be of the highest quality and consistency. Some wonder if they can afford the costs related to professional photography; the real question is can they afford not to? With 80% of home buyers shopping for a home online (according to the NAR), the way your listings look is an important factor, if not the most important, in generating buyer interest. It’s no secret, that better-presented homes get more traffic and more buyer interest, therefore selling faster.
 
The only way to assure this consistent quality is by utilizing professional photography. While it might be a bit more costly, the average potential home buyer or interested party will usually make an initial decision on what property interests them the most by the photos prior to even viewing the property. What I like to tell my homeowners is: that great photography is the window to a buyer showing. Again, with 80% of home buyers shopping for a home online (according to the NAR), the way your listings look is an important factor, if not the most important, in generating buyer interest. It’s no secret, that better-presented, professionally photographed homes get more traffic and more buyer interest, therefore selling faster. More than ever, home listings must stand out from the crowd.#1
 
Statistics from Real Estate Shooters
 
 

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Mike believes that people are at the heart of every real estate transaction. That’s why his approach to buying and selling always starts with developing a real relationship with his clients.

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