What if you could sell your home without turning your life upside down in the process?
That’s exactly what our recent Clarendon Hills seller wanted. Their next home was already lined up, so they had a specific deadline—but they also had a very clear boundary: no constant showings, no parade of buyers, and no unnecessary drama.
How did we do it? Luckily, we have the proprietary Compass tools and strategies to help make the process seamless for our clients.
For this client, we leveraged a conservative pricing strategy paired with a traction-generating listing plan.
Phase one, we listed the home on Compass.com as a Private Exclusive. With the industry reaction to the home during this phase, we knew this would be a quick seller and confirmed our predictions for the pricing strategy.
A week later, we moved the home into the Private Listing Network (PLN), bringing even more buyer interest out of the woodwork.
Two weeks into the entire process, on a Thursday evening, we listed on the Multiple Listing Service (MLS) and the property was made available on public-facing websites like Realtor.com, Zillow, etc.
Two-hour private showing windows were made available on Friday and Saturday, and by Saturday evening, the client had accepted an over-asking-price offer. Between the two designated showing windows, an inspection, and an appraisal appointment, this seller had to open their home just four times over the course of the entire selling process.
When it was all said and done, this pricing and listing strategy got our clients the simplified, drama-free, over-asking, perfectly timed home sale they desired.
The Success of Compass’ 3-Phase Listing Strategy
One way to prioritize your privacy during the listing process is by leveraging Compass Private Exclusives, the first phase in the Compass 3-Phase Marketing Strategy. Read on for more insights on how this unique opportunity could be the right fit for you…
Compass Private Exclusives
With Compass Private Exclusives, you are able to list your home with an extended marketing runway and signal to buyers working with Compass agents that new inventory is coming. Advantages of Compass Private Exclusives include:
Quickly testing your price point without risk
Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.
Soft launching before being market-ready
Private Exclusives allows you to market your home to buyers prior to investing time or effort into preparing it for the public market.
Generating buzz
Build early demand for your home before it hits the public. Just like a movie trailer, a Private Exclusive signals to buyers that something exciting is coming, weeks or months in advance.
Launching your listing twice
With Private Exclusives, you create two separate opportunities to launch your property. First on Compass.com and then later on the public MLS where the listing will go live not only there but also on all aggregate sites.
Maintaining your privacy
Your privacy is valuable, we understand that. Compass Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their qualified clients. Details about your home are not visible on public home search websites.
When you list as a Compass Private Exclusive, you have even more marketing benefits than listing only as a “Coming Soon” property. With the Compass 3 Phased Marketing Strategy, you can expect the following after the Compass Private Exclusive phase:
Phase 2: Compass Coming Soon
During this phase, you publicly launch your property on Compass.com and Redfin.com to expand your reach with no risk. You can receive key engagement insights on how agents and their buyers are engaging with your property on Compass.com with no days on market or price drop history that damage its value.
Phase 3: Go Live on All Platforms
Taking all the feedback from agents and buyers in phases 1 and 2, we then move forward with strategically launching your home on the MLS and all related portals. This helps to generate maximum demand and position you for the best possible price and terms.
If you’re ready to take the next step and list your home, reach out to The Mike McCurry Group to get started with Compass Private Exclusives. Take advantage of driving interest with this exclusive delayed marketing opportunity before your listing is launched to the public. Learn more about Compass Private Exclusives and contact Mike today.